Dr. Tan Hong Hooi Dr. Tan Hong Hooi Email: firstname.lastname@example.org Dr. Tan Hong Hooi is the Program Leader for the School of Business. She holds a Doctorate of Business Administration (DBA) from Universiti Utara Malaysia. She is also the associate member of Chartered Management Accountant, UK. She holds a degree in Accountancy from New Zealand and a Master’s degree in Business Administration from WOU. She completed her DBA thesis by mainly focus on the IPO of the companies in Malaysia. Her main research interests lie in behavioral finance as well as finance theories.