Dr Irhanida

Dr Irhanida

Email: irhanida@kdupg.edu.my

Dr Irhanida has been a Senior Lecturer in UOW Malaysia KDU Penang University College’s School of Hospitality, Tourism and Culinary Arts since 2009. She has a background in Town and Country Planning and earned her undergraduate degree in this field. Within pursuing her postgraduate studies she focussed on Tourism and in 2008 graduated with a Master’s degree in Tourism Planning. She then went on to complete her PhD in the same field in 2010.

Since completing her PhD studies Dr Irhanida has actively participated in tourism research projects with the Ministry of Tourism Malaysia as well as other tourism bodies. Specialising in alternative tourism, Dr Irhanida views Event Tourism as an area of tourism that would benefit from academic development. According to her, events have grown to enormous proportions and now make a significant contribution to the tourism industry. Events attract tourists to many destinations, encourage investment, and create a destination’s image.

Thus, it is important to evaluate the event’s quality as it influences the satisfaction and revisit intention of tourists visiting events and festivals in Penang. This is to ensure a continued supply of tourists, subsequently boosting the local economy. In her current research, quantitative research method is employed. The relationship among the quality, satisfaction and behavioural intention will be tested using Structural Equation Modelling (SEM). The results will guide non-profit and/or public organisations to carry out their mission and be a catalyst for community development.