Diploma in Mass Communication

Overview

In this new information age, social media and communication have reshaped the way people, organisations and businesses work. This programme will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, films studies, photography, media design broadcasting and many more. The content of this programme can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The syllabus will present numerous opportunities for you to experiencing and having fun while acquiring knowledge and necessary skills. These skills prepared you for a broader and better career in communication field. It also provides you with a solid foundation route to higher degree.

 

The diploma provides pathways to:
Degree:

  • Dual degree programme in BA (Hons) in Communication and Public Relations
  • Dual degree programme in BA (Hons) in Media Production
  • Home grown programme in BA (Hons) in New Media and Advertising

Programme information

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At UOW Malaysia KDU, we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas.

 

COMPREHENSIVE INDUSTRY BASED SYLLABUS
Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for our undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.

 

INTERNSHIP STINTS WITH TOP MEDIA AGENCIES
Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.

 

STATE-OF-THE-ART LEARNING FACILITIES
Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. Our state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.

 

INDUSTRY READY AND RECOGNISED
Our programmes produce graduates with a 90% employment rate. Our graduates are sought after in the industry due to our strong industry-ready learning components being built into our programme as well as the fact that they are trained by experts in their fields.

 

COURSEWORK ASSESSMENT-BASED DEGREE PROGRAMME
Our degree programme is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated.

Duration
2 years 4 month
Programme Location
UOW Malaysia KDU Penang University College, Georgetown
Core

YEAR 1

  • Introduction to Mass Communication
  • Public Speaking Skills
  • Writing and Referencing Skills
  • Principles of Public Relations
  • Introduction to Sociology
  • Introduction to Computing and Information Technology
  • Principles of Advertising
  • Media Research Methods
  • Media, Culture & Society
  • Introduction to Radio Production
  • New Writing & Reporting for Print Media
  • Introduction to Film Studies
  • Mass Media Law

 

YEAR 2

  • Photo Communication
  • Organizational Communication
  • Principles of Copywriting
  • Consumer Behavior
  • Creative Strategy
  • Media Planning
  • Desktop Publishing
  • Multimedia and Web Development
  • News Writing for Electronic Media
  • Personal Development & Leadership Skills

 

4 MONTHS

  • Practical Training
MPU

MPU SUBJECTS
Local Student:

  • Pengajian Malaysia 2
  • Oral Communication 2 / Bahasa Kebangsaan A
  • Ethics and Moral 2
  • Holistic Personal Development

International Student:

  • Bahasa Melayu Komunikasi 1
  • Oral Communication 2
  • Ethics and Moral 2
  • Holistic Personal Development

Intake dates

2019

14 January 8 April 26 August
Estimated fees
Local students

RM37,560

Download Fee Details  

International students

RM48,670

Download Fee Details  

Academic Qualification

SPM:
3 Credits

 

STPM:
1 Principal Pass

 

GCE O-LEVEL:
3 Credits

 

UEC:
3 Credits (Min B6)

 

Certificate in related field:
Recognised Certificate from the government

 

Sijil Kemahiran Malaysia (SKM):
Pass Level 3 and Pass in SPM

English Requirement

Local Student:

Credit in English at SPM level or equivalent

 

International Student:

  • IELTS Band 5.0; or
  • TOEFL PBT (410) / IBT (34); or
  • Cambridge English CAE (160); or
  • Cambridge English CPE (180); or
  • PTE Academic 36; or
  • MUET Band 3

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