Shape the messages the world hears!

UOW Malaysia’s Bachelor of Communications (Hons) program develops students’ capability and capacity to think critically and strategically to connect and engage people with communication messages in creative ways. Our program gives students the opportunity to explore the media industry in greater detail through its areas of specialisations, and equips students with the skills to make outstanding contributions in the competitive media and communications industries.

Students may choose from:

  • Corporate Communication
  • Advertising Media Management
  • Journalism and Broadcasting
  • Visual Communication

Through this program, students will also have the opportunity to develop and enhance presentation, critical thinking, planning and management skills, through a variety of projects, events and campaigns, both in and out of the classroom. This ensures that aside from a thorough understanding of the media landscape, students learn to push boundaries and take on challenges with utmost confidence.

University Award:

Program information

A ROBUST COMMUNITY FOR TALENT DEVELOPMENT

At UOW Malaysia, our students are constantly encouraged to push the boundaries of creativity be it through performing arts and festivals, training young talents in the world of creative arts, or showcasing their entrepreneurial effort.

 

Beyond Show and Tell

It comes as no surprise that our Entertainment Arts students put on mind-blowing performances every year. Although these annual performances are compulsory in their program, students learn and garner an experience of a lifetime beyond the scope of performing arts. From stage production, the financial aspects of putting on a show, the publicity to generate and the intensity of the performance, students learn the ins and outs of what it takes to make or break a performance. Some of the productions our students have put up include:

 

The Little Prince in Everyone

  • A theatrical adaptation of the famous novella Le Petit Prince by the French author, Antoine de Saint-Exupéry, the story follows the life of an innocent child exploring the world and questioning the norms.

Gouden Roos

  • Gouden Roos tells the tale of a tragic love between a rising theatre star and a street painter in the days of yore.

My Life Is Like Broadway Musicals

  • Written by UOW Malaysia’s lecturer Gabbie Ngoh, the show follows a girl and her crush in the shadow of musicals like Grease, High School Musical, Mamma Mia, Wicked and Hairspray!

 

Trained to Train

As UOW Malaysia believes in an all-rounded education, it is crucial that our students are also trained to train others, developing talents as they go along developing their own. As a testimony of the strength and quality of our students, UOW Malaysia KDU was invited to collaborate on training young kids for the International Science Drama Competition 2016. Whilst lecturer Gabbie Ngoh wrote and directed the show, she also handpicked three students who not only assisted her in the direction of the show, but also coached the young actors to their winning Second Prize spot and Overall Best Performer Award, in the finals held in Singapore, beating teams from Thailand, Singapore and Philippines.

 

REAL WORLD EXPERIENCE BEYOND THE CLASSROOM

The mass communication and creative arts industries are robust and fast-paced. Our emphasis on a holistic education and integration of classroom learning with real-world projects, be it events or partnerships with industry professionals, ensure our students stay one step ahead before they even graduate.

 

Media Proposal Pitch with Mindshare

It is essential for students to learn and understand the processes in the industry they will soon join, and as such, our diploma and degree students from the Media Planning and Buying class work in groups to develop comprehensive media plans for pitches in this industry collaboration with global giant media agency, Mindshare. The proposals are developed based on Mindshare’s extensive list of client briefs, some of which include brands such as Digi, Pizza, Est Cola and more. On-hand learning experiences such as these ensure our students remain up-to-date and on par with the industry.

 

A Touch of Social Consciousness

Events organised by our mass communication students, be it for class subjects or through their own collective effort, take on issues that impact society to raise awareness and make a change.

The learning outcome is always two-fold. Students gain hands-on experience in various areas, such as the due diligence, development and planning process of the event and the publicity surrounding it, as well as the event execution and the understanding of the process, risks and necessities through the event’s coordination. Not only that, students also gain knowledge, insights and perspectives of the cause they’re championing for, and at the same time, gain empathy and make a real difference.

 

Striding for Extraordinary Affairs with Small Steps

The students of the School of Mass Communication & Creative Arts are steadfast in delivering and designing events and campaigns that are sure to leave an impact on the industry and community.

PS, LOL

  • The PS LOL event, themed ‘Love Out Loud, Live Out Loud and Laugh Out Loud’, for example, was dedicated to raise awareness on the dangers of stress and to spread happiness amongst Malaysians. The students made a name in the Malaysia Book of Records by building the largest lollipop mural in the country.

Project Dream 2.0

  • Another example is the Project Dream 2.0, a charitable- based project to raise funds for MERCY Malaysia’s General Relief Fund. One of the main anchors of this project includes Seringgit Sehari campaign where donors pledge a donation of RM1 a day. Project Dream 2.0 raised more than RM20, 000 and channelled it accordingly to MERCY Malaysia.

Seek & Snap

  • Seek & Snap Photo Competition was a collaborative event with Canon Malaysia providing grounds for awareness
    and appreciation for nature. The event was held at Taman Botani Negara and included students from various schools, universities and colleges.

And last, but not least, the 3 month-collaborative effort with Petrosains to experiment with a new medium for immersive storytelling project; 360-degree short videos showcase. The immersive stories have been viewed over 1,642 times in the span of four days and have marked the continued collaboration with Petrosains Sdn Bhd

Duration
3 years
Program Location
University of Wollongong Malaysia, Utropolis Glenmarie
Core

YEAR 1

  • Introduction to Mass Communication
  • Social Psychology for Communication
  • Media, Culture and Society
  • Professional Development & Leadership Skills
  • Principles of Advertising
  • Introduction to Corporate Communication
  • Introduction to Creative Media
  • Organisational Communication
  • Oral Communication
  • Writing and Referencing

 

YEAR 2

  • Principles of Journalism
  • Communication Theories
  • Intercultural Communication
  • Communication Law
  • Research Methodology
  • Specialisations (4 subjects)

 

YEAR 3

  • Undergraduate Seminar
  • Final Year Project (Part 1 & 2)
  • Internship
  • Multimedia & Web Design (Elective)
  • Specialisations (3 subjects)
Specialisations

CORPORATE COMMUNICATION

  • Corporate Identity and Brand Packaging
  • Event Management
  • Public Relations Management
  • Public Relations Campaign Skills: Theory & Strategy
  • Public Relations Writing
  • Media Relations
  • Crisis Communication and Management

 

ADVERTISING MEDIA MANAGEMENT

  • Creative Industries
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Interactive Media Promotions
  • Media Planning and Buying
  • Principles of Marketing
  • Strategic Brand Management

 

JOURNALISM & BROADCASTING

  • Broadcast Media Production
  • Citizen Journalism and Participatory Culture
  • Creative Industries
  • Digital Photography and Imaging
  • Print and Broadcast Journalism
  • Radio Production
  • Writing for the Screen

 

VISUAL COMMUNICATION

  • Broadcast Media Production
  • Corporate Identity and Brand Packaging
  • Design Fundamental
  • Digital Photography and Imaging
  • Principles of Marketing
  • Publication Design
  • Visual Concepts and Ideation
MPU
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Falsafah dan Isu Semasa
  • Entrepreneurship
  • Integrity and Anti-Corruption
  • Global Social Responsibility
  • Bahasa Kebangsaan A*
Notes

Bahasa Kebangsaan A is compulsory for all Malaysian students

  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Intake dates

2024

12 January 4 March 17 May 1 July 6 September 14 October
Estimated fees
Local students

RM74,250

Download Fee Details  

International students

RM88,710

Download Fee Details  

Notes

*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

STPM :
2 Principal Passes

 

GCE A Level :
2 Principal Passes

 

UEC :
5 Credits (5Bs) inclusive of a Credit in English

 

Diploma :
Pass with min. CGPA of 2.00

 

Foundation Studies :
Pass

Notes

In addition to the above mentioned requirement, the students must have obtained a Credit in English at SPM level or its equivalent

English Requirement

Local Student:
Band 4 in MUET

 

International Student:
Band 5.5 in IELTS; or a min score of 46 (IBT) or 8 (Essentials-Online) in TOEFL; or Cambridge English (160); or PTE Academic (51)

Notes

If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia.

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