Bachelor of Public Relations (Hons)

Public Relation Course In Malaysia

 

Communication and Public Relations

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need for professionally trained public relations personnel in this complex corporate communication era. This is why graduates of public relation course in Malaysia are highly sought after. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.

 

Why study Communication and Public Relations?

UOW Malaysia KDU Penang University College’s BA (Hons) in Communication and Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. Public relation course in Malaysia is a common one. However, our programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will be actively involved and exposed to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.
The program will be validated by the reputable University of Lincoln in UK with dual award arrangement.

 

This degree programme provides a pathway to:

  • Postgraduate Study: This programme prepares you with a solid foundation in communication and public relations to enable you to pursue a Master’s degree in communication studies.
  • Career opportunities: Public Relations Strategist, Social Media Campaign Strategist/ Specialist, Campaign Director, Communications Specialist, Corporate Communication Manager, Event Manager, Public Relations Manager, Publicist or Branding Strategist

 

Dual Award title:

UOW Malaysia KDU Penang University College Award:

  • BA (Hons) in Communication and Public Relations

University of Lincoln Award:

  • BA (Hons) Public Relations (Dual Award)

 

*Graduates will receive an award and transcript from both institutions

Graduates of a dual award degree programme receive a degree award from both UOW Malaysia KDU Penang University College and our partner university. A dual award degree programme constitutes completion of a single programme of study and is differentiated from a double –degree.

 

Validated By:

Programme information

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At UOW Malaysia KDU, we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas.

 

COMPREHENSIVE INDUSTRY BASED SYLLABUS
Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for our undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.

 

INTERNSHIP STINTS WITH TOP MEDIA AGENCIES
Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.

 

STATE-OF-THE-ART LEARNING FACILITIES
Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. Our state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.

 

INDUSTRY READY AND RECOGNISED
Our programmes produce graduates with a 90% employment rate. Our graduates are sought after in the industry due to our strong industry-ready learning components being built into our programme as well as the fact that they are trained by experts in their fields.

 

COURSEWORK ASSESSMENT-BASED DEGREE PROGRAMME
Our degree programme is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated.

Duration
2 years 4 month
Programme Location
UOW Malaysia KDU Penang University College, Georgetown
Core

Year 1

  • Corporate Communication
  • Media, Culture and Society
  • Public Speaking
  • Writing and Referencing
  • Principles of Public Relations
  • Customer Oriented Communication
  • Theories, Roles and Models of Public Relations
  • Media Strategy Planning
  • Digital Photography

 

Year 2

  • New Media Marketing
  • Communication and Media Research
  • Event Management 1
  • Planning and Managing Public Relations Campaign
  • Public Opinion and Persuasion
  • Event Management 2
  • Writing for Public Relations
  • Social, Legal and Ethical Issues
  • Brand Management

 

Year 3

  • Undergraduate Project/ Dissertation 1
  • Corporate Social Responsibility
  • Web Design and Development
  • Crisis Management
  • Online Journalism
  • Public Relations in Practice
  • Undergraduate Project/ Dissertation 2
  • Public Relations Seminar
  • Industrial Training
MPU

Local Student:

  • Hubungan Etnik
  • TITAS
  • IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development

 

International Student:

  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development

Intake dates

2019

 

22 January 17 Jun 3 September
Estimated fees
Local students

RM64,900

Download Fee Details  

International students

RM71,150

Download Fee Details  

Academic Qualification

STPM:
2 Principal Passes and Credit in English at SPM level

GCE A-LEVEL:
Minimum Standard

  • 2 Principal Passes (D) and Credit in English at SPM/O-Level

Dual Award Required Standard

  • 2 Principal Passes (CC)
  • Applicant without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner

UEC:
5 Credits (Min B6) and Credit in English at SPM/UEC level

*Foundation/Matriculation

Minimum Standard:

  • Pass with CGPA ≥ 2.00 and Credit in English at SPM/UEC level

Dual Award Required Standard

  • Pass with CGPA ≥ 3.00

Australian Matriculation/ Foundation:

Minimum Standard

  • ATAR score of 55

Dual Award Required Standard

  • ATAR score of 70

Diploma:

  • Recognised Diploma with CGPA ≥ 2.00 and Credit in SPM/O-Level/UEC English or;
  • Diploma Media and Communication (Credit in SPM/ O-Level/UEC English is not required)

 

*Remarks
The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.

English Requirement

Local Student:

Year 1 (Dual Award)
Minimum Standard

  • MUET Band 2; or
  • IELTS Band 5; or
  • TOEFL CBT (180) / IBT (57)

Required Standard

  • MUET Band 4; or
  • IELTS Band 6 (with no component below 5.5); or
  • TOEFL CBT (220) / IBT (79)

If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme.

  • SPM English Credit (Min C); or
  • SPM 1119 (O-Level English) (Min C); or
  • UEC English (Min B6); or
  • Cambridge English CAE & CPE (from 2015)169, with no element below 162; or
  • Cambridge English: Advanced CAE (Pre 2015) B2; or
  • PTE Academic 54; or
  • UOW Malaysia KDU English Entrance Test 73

 

Year 2

  • UOW Malaysia KDU Diploma; or
  • Recognised Diploma from other institutions (conducted in English)

 

International Student:

Year 1

Single Award (Minimum Standard)

  • MUET Band 3; or
  • IELTS Band 5; or
  • TOEFL PBT (410) / IBT (34)

Dual Award (Minimum Standard)

  • MUET Band 4; or
  • IELTS Band 6 (with no component below 5.5); or
  • TOEFL CBT (220) / IBT (79)

If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme.

  • SPM English Credit (Min C); or
  • SPM 1119 (O-Level English) (Min C); or
  • UEC English (Min B6); or
  • Cambridge English CAE & CPE (from 2015)169, with no element below 162; or
  • Cambridge English: Advanced CAE (Pre 2015) B2; or
  • PTE Academic 54; or
  • UOW Malaysia KDU English Entrance Test 73

 

Year 2

  • UOW Malaysia KDU Diploma; or
  • Recognised Diploma from other institutions (conducted in English)

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