Bachelor of Arts Digital Media Production (Hons)

In 2017, the global animation market is estimated to be USD305.7 billion* and forecasted to exponentially increase in a mere 6 years. It is a fact that 90% of television animation is produced in Asia and this market is considered the fastest growing for digital media consumption and creation. Poised for growth, Malaysia has earmarked the entertainment industry as a catalyst for increased productivity. There will be a constant need for digital content consumption for individuals and brands as we push for digital technology to play bigger roles in our lives. This gives an impetus for the opportunity of continual production of local talent pool.

In response to the demand, UOW Malaysia KDU’s Bachelor of Arts (Digital Media Production) has taken the initiative to focus on individual creative content that the nation can be proud of. As we head towards a developed nation status, the creation of individual intellectual property content proves to be a vital cog in developing markets and sustainability of the industry. Hence the programme predominantly focuses on the digital production aspect; namely THREE areas of focus – Animation, Visual Effects and Digital Video Production. These focus areas will drive students to lead the digital content revolution primarily on a national stage and eventually on a global scale.

We invite students who are familiar with present day digital media consumption of moving images, have a keen eye in art and design and have a distinctive interest for digital content production with individual flair. Students in the programme will experience a rigorous emphasis on practical and thinking skills through their involvement in individual or team projects where the overall graduate capability is to create completed body of work that competently achieves the aesthetic and production benchmark.

*South East Asia Animation Report 2018 by Malaysia Digital Economy Corporation

Programme information

IDEAL SCHOOL FOR COMPUTER STUDIES – TAKE IT IN UOW MALAYSIA KDU

“An all-inclusive syllabus that produces computing wizards & games maestros”

 

THE BEST STREAMLINED SYLLABUS

Our syllabus is a direct result of in-depth analysis and collaborations with industry partners to ensure our graduates are not only employable but desirable talents that can integrate seamlessly into the industry. It evolves to stay relevant to current industry needs and practices.

 

Creative Media:

The Game Development degree programme at UOW Malaysia KDU is endorsed by a major UK-based game development studio and stalwarts in the local industry. The programme’s streamlined syllabus and industry insights produces sought-after graduates, drawing many a studio to headhunt and handpick talents before they even graduate. With three specialised streams to choose from, our programme is one of the most comprehensive Game Development programmes out there.

UOW Malaysia KDU also collaborates with Codemasters Studios in the adoption of industry benchmarking and standards for curriculum and assessment methods in programme delivery. Codemasters is one of Britain’s oldest video game development companies and is considered Europe’s largest independent games company with nearly 700 employees in the UK alone.

 

Computing:

UOW Malaysia KDU recognises the need to integrate and diminish the gap between industry requirements, practice and technology and academic delivery. Irrespective of the computing stream students choose to study, our syllabus ensure they have a strong grasp in the fundamentals on computing, from programming, to using complex algorithms, and designing, building and testing of applications or systems – all of which are critical in cultivating a graduate who is an analytical thinker and creative problem-solver.

UOW Malaysia KDU offers programmes in 3 out of the 4 major facets of computing (as stated by The Association for Computing Machinery, the world’s largest scientific and educational society for computing).

  • Computer Science
  • Software Engineering
  • Information Systems

“Our strong industry collaborations means students actively collaborate with potential future employers – before even graduating!”

 

Computing:

Strategic Partnerships:

We work with selected corporate industry and relevant organisations to obtain practical training materials and tools for knowledge transfer as well as the opportunity for events and networking. Students get a taste of real world experience in consultation with top technological companies such as IEEE Computer Society, and RapidMiner Master Reseller, Ouandatics (M) Sdn Bhd keeping updated with latest trends through projects and industry involvement.

 

Certification Ready:
Students are exposed to and prepared for external certification exams and professional certification processes through our partnerships.

 

MyGameDev Talent Development Initiative:
In 2012, the Ministry of Higher Education awarded UOW Malaysia KDU with a PEMANDU Entry Point Project initiative under the Economic Transformation Plan and the National Key Results Area (Education) to spearhead the Game Development industry in Malaysia, focusing on awareness and talent building activities. This Game Development Cluster represents the start of a strategic collaboration between educational institutions and the Game Development industry to create a High-Income, Sustainable Creative Economy in the area of Game Development.

The primary measure of success in a digital game region is a critical mass of talent. Without critical mass, it is difficult to find support, retain talent, and attract international visibility and credibility. In an effort to maintain a constant flow of talents into the Game Development Industry, MyGameDev’s role is to ensure that not only are the relevant institutions generating graduates which are industry ready but to also prepare a ready pool of raw post-secondary student talents to feed into this pipeline.

 

Career Options

Animation

  • 3D Animator/ Lead Animator / Supervisor
  • 3D Modeller
  • Texture / Shading Artist
  • Environment Artist
  • Lighting / Rigging Artist

 

 

Digital Video Production

  • Art Director / Creative Director
  • Production Coordinator
  • Motion Graphics Designer / Artist
  • Digital Video Producer (Distribution)
  • Mobile Media Producer/Designer
  • Cine Mobile Producer/ Designer
Visual Effects

  • Visual Effects Artist / Lead
  • Effects Coordinator
  • Compositors
  • Matte Painters
  • VFX Producer
Duration
3 Years
Programme Location
UOW Malaysia KDU University College, Utropolis Glenmarie
Core

YEAR 1

  • Academic English 1
  • Media Psychology
  • Narrative Studies
  • Graphic Design for Digital Media
  • Digital Imaging 1
  • Digital Imaging 2
  • Digital Illustration
  • Principles of Animation
  • Cinematography
  • Mass Media and Society
  • Production for Time Based Media
  • Digital Pre Production

 

YEAR 2

  • 3D Visualisation 1
  • 3D Visualisation 2
  • Digital Video Editing
  • Acting and Movement for Digital Media
  • Digital Video Techniques
  • Studio Practice 1
  • Studio Practice 2
  • 3D Animation
  • Digital Media Project Management
  • Motion Graphic Design
  • Elective (1 subject)

 

YEAR 3

  • Research Methodology
  • Digital Audio for Creative Media
  • Graduate Production Project
  • Digital Media Management and Distribution
  • Elective (1 subject)
  • Internship
Electives

ELECTIVES (YEAR 2)

  • Fundamentals of Game Design
  • Presentation Skills

ELECTIVES (YEAR 3)

  • Advanced 3D Animation
  • Visual Effects Compositing
MPU
  • Entrepreneurship
  • Corporate Social Responsibility
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)

Intake dates

2019

14 January 9 May 4 September 4 November
Estimated fees
Local students

RM65,875

Download Fee Details  

International students

RM71,575

Download Fee Details  

Notes

*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

GCE A Level :
2Ds

STPM :
2Cs or CGPA 2.0

UEC :
5 Credits (SBs) inclusive of Additional Mathematics

Diploma :
Pass with Min. CGPA 2.50

Foundation Studies:
Pass with Min. CGPA 2.00

Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency):

Pass (Subject to review and approval of certified transcripts)

English Requirement

Local Student:

Band 3 in MUET

International Student:

Band 6.0 in IELTS; or a min score of 60 (IBT) or 550 (PBT) in TOEFL ; or score 58 and above for Pearson English Test

 

 

*If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU.

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